Stages of Engagement
Technical Services
INITIAL CONCEPT & VIABILITY REVIEW
- Selection of site and surf technology
- High-level viability review & secure seed money
FULL FEASIBILITY ANALYSIS
- Market & Competitive Analysis
- Pro Forma Projections & Sensitivity Analysis
CONCEPT PLAN
- Operations Planning Consultation
- Customer Experience Planning
- FF&E Planning & Kitchen Layout
OPERATIONAL PLANS
- Sales & Marketing Plan
- Critical Path of Tasks and Schedule
- POS & Soft/Hardware Selection & Configuration
Pre-Opening
OPERATIONS
- Finalize Staffing Plan & Line-Item Budgeting
- Recruit & On-board Surf Park On-site Team
- Secure Necessary Business Licenses/Permits
- Select & Negotiate with Vendors/Partners
- Finalize Policies & Procedures
- Conduct Risk Management & Safety Training
EXECUTE SALES, MARKETING & PR PLANS
BUILDINGS & STRUCTURES - FF&E & OS&E INSTALLATION
TECHNOLOGY
- Install & Set-up Operating Systems
- Test & Fine-Tune Surf Technology
SOFT OPENING & GRAND OPENING EVENTS
Operations
MANAGEMENT/OWNERSHIP REPORTING
OPERATIONS MANAGEMENT
- Surf Operations/Lessons/Lifeguards
- Retail/Rental
- Food & Beverage
- Accounting & Administration
- Guest Services, Ticketing & Reservations
- Marketing, Sales, Public Relations
- Events & Programming
- Hospitality/Lodging Management
- Property Operations and Engineering
- Wave Technology Vendor Liaison
- Risk Management and Insurance
FINANCIAL PLANNING & ANALYSIS
SPM's Services by Development Stage
Concept Development
Site Selection
Feasibility Analysis
Technology Selection
Envisioning
Planning & Programming
Financing
Investor Presentations
Pro Forma Projections
Design
& Permits
Surf, F&B, Retail & Activities
Operational Design:
- Guest Experience
- Cost Efficiency
- Revenue Enhancement
Pre-Opening
9-12 Months
Branding & Positioning
Sales, Marketing & PR Plan
Recruiting & Training
IT Specs. & Implementation
POS Vendor Selection/Negotiations
Business Licenses/Permits
Accounting & Reporting Set-up
Grand Opening
Grand Opening
Community Outreach
Soft Opening
Grand Opening
Celebrity Events
Ongoing
Operations
All the above continue to be both managed and optimized to ensure the long-term success of the venue