Stages of Engagement

Surf Park Management

Technical Services

INITIAL CONCEPT & VIABILITY REVIEW 

- Selection of site and surf technology

- High-level viability review & secure seed money

FULL FEASIBILITY ANALYSIS

- Market & Competitive Analysis

- Pro Forma Projections & Sensitivity Analysis

 

CONCEPT PLAN

- Operations Planning Consultation

- Customer Experience Planning

- FF&E Planning & Kitchen Layout

 

OPERATIONAL PLANS

- Sales & Marketing Plan

- Critical Path of Tasks and Schedule

- POS & Soft/Hardware Selection & Configuration

Surf Park Management

Pre-Opening

OPERATIONS

- Finalize Staffing Plan & Line-Item Budgeting

- Recruit & On-board Surf Park On-site Team

- Secure Necessary Business Licenses/Permits

Select & Negotiate with Vendors/Partners

- Finalize Policies & Procedures

- Conduct Risk Management & Safety Training

 

EXECUTE SALES, MARKETING & PR PLANS

 

BUILDINGS & STRUCTURES - FF&E & OS&E INSTALLATION

 

TECHNOLOGY

- Install & Set-up Operating Systems 

- Test & Fine-Tune Surf Technology

 

SOFT OPENING & GRAND OPENING EVENTS

Surf Park Management

Operations

MANAGEMENT/OWNERSHIP REPORTING

 

OPERATIONS MANAGEMENT

- Surf Operations/Lessons/Lifeguards

- Retail/Rental

- Food & Beverage

- Accounting & Administration

- Guest Services, Ticketing & Reservations

- Marketing, Sales, Public Relations

- Events & Programming

- Hospitality/Lodging Management

- Property Operations and Engineering

- Wave Technology Vendor Liaison 

- Risk Management and Insurance

 

FINANCIAL PLANNING & ANALYSIS

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SPM's Services by Development Stage

Concept Development

 

Site Selection

Feasibility Analysis

Technology Selection

Envisioning

Planning & Programming 

Financing

 

Investor Presentations

Pro Forma Projections 

Design

& Permits

 

Surf, F&B, Retail & Activities

Operational Design:

- Guest Experience

- Cost Efficiency

- Revenue Enhancement

Pre-Opening

9-12 Months

Branding & Positioning

Sales, Marketing & PR Plan

Recruiting & Training

IT Specs. & Implementation

POS Vendor Selection/Negotiations

Business Licenses/Permits

Accounting & Reporting Set-up

Grand Opening

Grand Opening

Community Outreach

Soft Opening

Grand Opening

Celebrity Events

Ongoing

Operations

All the above continue to be both managed and optimized to ensure the long-term success of the venue 

© 2020 Surf Park Management