STAGES OF ENGAGEMENT
TECHNICAL SERVICES
INITIAL CONCEPT & VIABILITY REVIEW
- Kick-off Meetings & Background Information
- Selection of site and surf technology
- High-level viability review & secure seed money
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FULL FEASIBILITY ANALYSIS
- Market & Competitive Analysis
- Pro Forma Projections & Sensitivity Analysis
CONCEPT PLAN
- Operations Planning Consultation
- Customer Experience Planning
- FF&E Planning & Kitchen Layout
OPERATIONAL PLANS
- Sales & Marketing Plan
- Critical Path of Tasks and Schedule
- POS & Soft/Hardware Selection & Configuration
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INVESTOR PACKAGE / DATA ROOM
PRE-OPENING
OPERATIONS
- Finalize Staffing Plan & Line-Item Budgeting
- Recruit & On-board Surf Park On-site Team
- Secure Necessary Business Licenses/Permits
- Select & Negotiate with Vendors/Partners
- Finalize Policies & Procedures
- Conduct Risk Management & Safety Training
EXECUTE SALES, MARKETING & PR PLANS
BUILDINGS & STRUCTURES - FF&E & OS&E INSTALLATION
TECHNOLOGY
- Install & Set-up Operating Systems
- Test & Fine-Tune Surf Technology
SOFT OPENING & GRAND OPENING EVENTS
OPERATIONS
MANAGEMENT/OWNERSHIP REPORTING
- Daily, Monthly, Quarterly, Annually
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OPERATIONAL OVERSIGHT
Surf Operations/Lessons/Lifeguards
- Retail/Rental
- Food & Beverage
- Accounting & Administration
- Guest Services, Ticketing & Reservations
- Marketing, Sales, Public Relations
- Events & Programming
- Hospitality/Lodging Management
- Property Operations and Engineering
- Wave Technology Vendor Liaison
- Risk Management and Insurance
FINANCIAL PLANNING & ANALYSIS
SPM'S TOOLBOX
What's in our quiver...
